Tuesday, September 09, 2014

How to get the Google knowledge graph for a small business

Throughout my time as a Google Trusted photographer many small business owners have asked me how to get their information to appear on the right side of a Google search. This information is called the Knowledge Graph (KG) The photos below illustrate what I mean:







Obviously the image with all the additional photos and information is better. Studies show that most Google searchers won't even bother to scroll down to see more results, so the more information on the first screen the better.

If you are a small business owner, do yourself a favor and see if you have a KG. Using Google's Chrome browser, click on the triple line button on the top right of the window and click 'New Incognito Window'. This will open a new browser window that ignores all of your past searches and location, so you can check what a fresh search looks like. Then just search for your business. Try some different combinations, with and without the location, partial name, or even misspellings. If you notice any instances where the KG does not appear, you may want to go through the steps I will outline later in the blog.

First, I'll explain how Google decides which search results to put at the top. Google tracks which links people click on after a search, which is how it's search engine learns which results are more relevant. So if someone searches for the words 'Cymbidium Floral' and they end up clicking on that business's webpage, Google learns that people want to see that webpage after performing that search and therefore makes it higher in the list. I refer to this process as linking a search term to a website. Yes, that's an oversimplification, but it is the basic way that Google decides what to display.

Now, how and when does Google decide to display the KG? Google's search engine will look for information for the KG from several different sources, but the only relevant one here is a Google business page, which is kind of like your online yellow page listing. If Google can find a website on a business page that it has already linked to a search term, then it will display the information from that business page. 

Not all Google business pages are the same. There's a myriad of information they can contain and display like: contact info, hours, reviews, photos, directions and my favorite, a virtual tour. The more information contained in a Google business page, the more likely it is to appear on the KG simply because Google wants to show off businesses that it knows a lot about. That's the reason why adding a virtual tour can help a business's ranking and visibility besides the obvious visual exposure gained. 

Here and some tips to get your KG to display:

1. Verify and claim ownership of your Google business page. This will allow you to freely make edits and additions to your Google business page. Google has a great guide already in place on how to do that which can be found here.

2. Add all of the information you can to business page. All of your contact info should be there, expect maybe an email address to avoid spam. By far the most important piece of information is your website.

3. Double check to see if your map marker location is correct. This is important for potential customers who are using Google Maps to locate you. Google tracks when people navigate to your location and that gives them more information about your business. You want Google to know as much about your business as possible!

If you have all of the previous information in place, Google will start to learn about you. Check for your KG using the method described earlier often. The first way you will see it appear will be by searching for your business's full name and city/state. Then you will see the KG appear with just the business name. Then just a fragment of the business name, depending on your business name. It may take Google a few weeks to learn to connect your business page with certain search terms. Just be patient, it will happen. 

There will be some businesses will always have trouble getting their KG to display because of their name. For example, if you own a restaurant called 'Meat', Google will always display more generic information for the KG than one particular business. You may get a KG if you include the city/state, but it's not a guarantee. This is another case when a virtual tour can help!



If you have questions, feel free to reach out to Convinced Photography for help. We have successfully gotten a KG to appear for many businesses!

Thursday, August 21, 2014

50% Discount on your virtual tour

Google Business View
Enable your customers to experience more

Click the
image to see the virtual tour for
 Bull Feeneys
in Portland Maine
Convinced Photography is celebrating a fantastic summer by offering a huge 50% discount on virtual tour packages. Just schedule your photoshoot appointment by August 21st to get your discount.

Click the
image to see the virtual tour for
Colonial Bicycle
in Portsmouth NH
We also include a number of professional quality still photos.
See more at our Website
Liz + Cyle of Convinced Photography have been working in the Google Business View program for several years. Earlier this year they transitioned from the San Francisco Bay Area to Portsmouth NH. 

Thursday, August 07, 2014

Blue Wave Gallery in Amesbury, MA



360º tour of your business across Google. It will feel as if you are really there.
CLICK ON THE IMAGE.

You will instantly experience a virtual tour of Blue Wave Gallery in Amesbury, MA.


This is a great non-pretentious space. The natural lighting is so beautiful. There is a conference meeting room as well as a giant workshop space in the back of the gallery too. Go check them out, but in the meantime, take a look at some of the photos. 





Invite customers inside with a virtual tour of your business on Google Search, Google Maps and Google+.

If you are a business owner & are interested in having Convinced Photography create images for you & Google Business View,

please contact: Cyle Davenport
email: cyle.davenport@gmail.com
telephone: (207) 450-0474

Cymbidium Floral in Exeter, NH


360º tour of your business across Google. It will feel as if you are really there.
CLICK ON THE IMAGE.

You will instantly experience a virtual tour of Cymbidium Floral in Exeter, NH. 


Cymbidium Floral is breath taking. The fragrance of all the beautiful flowers is addictive and you do not want to leave the shop. Jessica, the owner, has the ability of using classic flowers with some of the most unusual albeit gorgeous flowers to make a very unique bouquet. She knows flowers and arrangements. 


Take a look at some of the Google Business View, Point of Interest stills that we created for them. You'll soon see that this is truly a beautiful shop that you'll want to go visit and shop too. 


Enhance your presence across Google with a premium-quality, 360º virtual tour powered by Street View technology.


 When I judge art, I take my painting and put it next to a God made object like a tree or flower. If it clashes, it is not art. -Cezanne



There are always flowers for those who want to see them. -Matisse

The earth laughs in flowers. -Emerson



After women, flowers are the most lovely thing God has given the world. -Dior

Invite customers inside with a virtual tour of your business on Google Search, Google Maps and Google+.

If you are a business owner & are interested in having Convinced Photography create images for you & Google Business View,

please contact: Cyle Davenport
email: cyle.davenport@gmail.com
telephone: (207) 450-0474

Friday, August 01, 2014

Hampton Natural Foods in Hampton, NH



Hampton Natural Foods selected us as their Trusted Google Photographers and we loved being able to create the Google Business View portion for their shop. This unique corner store carries so many natural and healthy products for you. The ladies that work here have spent many years in the natural foods world and can offer a tremendous amount of information. 


With Google Business View we also take Point of Interest still s that showcase the present merchandise. 


Herbs & Spices


Essential oils & vitamins. 

and this is what the imagery looks like if you were to Google them...

Invite customers inside with a virtual tour of your business on Google Search, Google Maps and Google+.

If you are a business owner & are interested in having Convinced Photography create images for you & Google Business View,

please contact: Cyle Davenport
email: cyle.davenport@gmail.com
telephone: (207) 450-0474

Friday, July 25, 2014

Prelude in Portsmouth, NH





Enhance your presence across Google with a premium-quality, 360º virtual tour powered by Street View technology.



360º tour of your business across Google. It will feel as if you are really there.
CLICK ON THE IMAGE.

You will instantly experience a virtual tour of Prelude in Portsmouth, New Hampshire.


Located in beautiful downtown Portsmouth, New Hampshire at 65 Market Street, Prelude is a purveyor of some of the finest names in soaps, lotions, bath and body care.















Invite customers inside with a virtual tour of your business on Google Search, Google Maps and Google+.

If you are a business owner & are interested in having Convinced Photography create images for you & Google Business View,

please contact: Cyle Davenport
email: cyle.davenport@gmail.com
telephone: (207) 450-0474

Thursday, July 24, 2014

Trust without Borders





Spirit lead me where my trust is without borders
Let me walk upon the waters
Wherever You would call me
Take me deeper than my feet could ever wander
And my faith will be made stronger
In the presence of my Savior
"Oceans (Where Feet May Fail)"

Sunday, July 13, 2014

I miss the rains in Africa

originally photographed on June 10, 2010
by Liz Cantu Davenport

I spent a long period of time in Lome. The flood season was one of my favorites. Great memories with wonderful friends rushing through these waters in a big white truck. So glad for these moments. 


"The heart rules without rules." - Togolese Proverb

Friday, July 11, 2014

Bull Feeney's in Portland, Maine



Enhance your presence across Google with a premium-quality, 360º virtual tour powered by Street View technology.



CLICK ON THE IMAGE. 
You will instantly experience a virtual tour of Bull Feeny's in Portland, Maine. 

360º tour of your business across Google. It will feel as if you are really there. 


Interesting statistics of restaurants who participate in Google Business View:
  • On average, restaurant listings that included Business View had a 30% higher click through to reservations.
  • Visitors who viewed Business View for a given business clicked through to make a reservation 50% of the time (20% more than visitors who didn’t view Business View)
  • 84% of 1,300 surveyed customers said Business View played a factor in their restaurant choice.









 



Invite customers inside with a virtual tour of your business on Google Search, Google Maps and Google+.

If you are a business owner & are interested in having Convinced Photography create images for you & Google Business View,
 please contact: Cyle Davenport
telephone: (207) 450-0474